How one Colombian-born elite M.B.A. grad is breaking the MMJ grass ceiling

"When I first met Bibiana Rojas during business school, she was pursuing the traditional M.B.A. graduate path and joining a top management consulting firm," the journalist Miriam Grobman says. "Ten years have passed and we lost touch. I was surprised to find out that she was back to Colombia and running a medical cannabis business. I sat down with Bibiana to learn about how she became an influencer in this somewhat controversial, fast-growing and very much male-dominated industry."

"My father is an entrepreneur and he has had a big influence over me. My mother as well," Bibiana says. "She’s a tenacious woman who studied at the university while pregnant. She became a manager at PricewaterhouseCoopers back in the 1980s when it wasn’t easy for women. She has shown me that women are amazing and although people may underestimate us, we can be trailblazers! She also taught me the special combination of feminine powers of being charismatic and diplomatic. A smile can help you get more stuff done while making sure that you don’t compromise the task at hand."

"Since my family had several businesses we were threatened by the guerilla for years. They put a couple of bombs in our companies. When they tried to kidnap me in 2001, I escaped to the United States and sought political asylum. I then finished my university studies in the United States and pursued a business career in traditional blue-chip companies."

"I went back to Colombia in 2013 for the first time when the situation became much safer. I saw the potential of the country and wanted to make a difference there. In 2016, Colombia was legalizing medical cannabis and my family saw an opportunity in this space."

Read more at forbes.com


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