Green Flower Media announced the closing of its $20 million Series A financing round. The round was led by Tuatara Capital, with additional funding from Poseidon Asset Management and Phyto Partners. The funds are earmarked toward developing additional industry-leading Certificate programs; expanding the subscription service with new original content; forming deeper strategic partnerships with both corporations and associations; and expanding the Green Flower team.
Green Flower’s upcoming Certificate program offerings include Cannabis Business, Medical Applications of Cannabis, Regulations & Compliance, Cannabis Extraction, Hemp, CBD, Cannabis Sales, and more. "These expert-led programs fulfill a crucial need for training in various sectors of the legal cannabis industry," the team with the company says. "Would-be employees and entrepreneurs often lack the knowledge and credibility needed to succeed in the industry’s various career pathways. This is a major challenge—both for career changers vying to break into the industry and for companies with untrained or new employees."
"Green Flower’s Certificate programs provide necessary expertise for thousands of students and job seekers around the world, empowering and equipping them for success in distinct sectors of the legal cannabis industries. These programs are also being utilized by leading cannabis companies and mainstream businesses to train staff and new hires, which ultimately leads to ease in scaling."
According to the company, four new channels of original content will soon be introduced via the Green Flower streaming video subscription service; these include Cannabis for Health & Wellness, Cannabis Business, Growing Cannabis & Hemp, and Cannabis Culture. The world’s leading experts will have a platform to share their knowledge and wisdom about cannabis with a global audience who is seeking trusted cannabis information. This content will also be made available on a new mobile app and OTT channels beginning Q3.
With this raise, the Green Flower team will triple from 25 to 75 people. These hires include expansions to Green Flower’s marketing, operations, and sales teams, as well as a new dedicated higher education department. Green Flower is also significantly upping its in-house production team to include a new VP of Content, instructional designers, content producers, and technical writers.
Max Simon, Green Flower’s CEO/Founder, explains: “With this raise, we are moving forward in our sole mission to educate the world about cannabis. If cannabis was just discovered today in our modern society, without its colorful past, we would celebrate this plant as among the most important medical discoveries of the 21st Century.”
“There is nothing more important in the evolving cannabis industry than education,” says Stephanie Graziano, Green Flower Media’s Co-Founder and COO. “Green Flower is dedicated to creating smarter consumers, better-educated sales teams, and smartly scaled businesses. The quality of our production and the experts who contribute knowledge and education is unmatched.”