The Western Washington grower is ramping things up, with a new state-of-the-art facility in Tacoma that will expand production nine-fold over its previous location in Lake City, north of downtown Seattle.
“If I had my way, we’d have our product in 300 stores statewide,” said Marty Duffy, facility manager and grow master for Emerald Jane’s.
Previously, the company’s high-end weed was available only at a few locations in the Seattle area. Starting in October, consumers across the state will see its product in more shops.
It’s all part of a business reboot. Emerald Jane’s has its fans, but it’s more expensive than many competitors. As retail cannabis prices continue to drop around Washington, the company needed to expand and streamline production in order to lower prices, Duffy said.
“We only sell premium cannabis,” he said. “We know our product is better, but we were more expensive. We couldn’t compete.
Lowering production costs and offering more choices is Emerald Jane’s business plan to become a statewide player. The company is even considering building an additional grow facility on its Tacoma site, Duffy said.
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