The Supreme Cannabis Company announced today that Joel Toguri has joined the company as Senior Vice President of Commercial. In this role, Mr. Toguri will establish and oversee the Company’s provincial and retail sales strategy across all brands.
“Mr. Toguri’s impressive career spans the cannabis, beverage alcohol and apparel industries. He brings over 20 years of regulated industry knowledge and pertinent cannabis distribution expertise to Supreme Cannabis. It is a privilege to welcome a proven and skilled leader to our continuously improving team,” said Navdeep Dhaliwal, CEO of Supreme Cannabis. “From the outset, Mr. Toguri will lead the launch of Blissco’s high-quality CBD oils to the Canadian wellness market and continue to build the 7ACRES brand and distribution to cement it as the leading premium flower brand nationally. The Company’s talented sales team will benefit from Joel’s proven leadership abilities and strong industry network across Canada. As we grow our team, we believe our focused business and industry leading culture will continue to attract exceptional personnel like Mr. Toguri.”
"As Supreme Cannabis SVP of Commercial, Mr. Toguri will develop and drive forward leading sales strategies, business development and retail growth opportunities. Prior to joining Supreme Cannabis, Mr. Toguri led sales for a large Ontario-based licensed producer in Canada, managing medical and recreational sales to patients and consumers. Before entering the cannabis industry, Mr. Toguri served as Vice President of Sales and Operations at Southern Glazer’s of Canada. Mr. Toguri was responsible for establishing the company’s footprint across Canada and leading a national sales team of more than 90 people. In three years under his direction, the company became one of the leading wine and spirits agents and brokers in Canada. Prior to Southern Glazer’s, Mr. Toguri held leadership roles at MolsonCoors and Beam Global Spirits & Wine."