Bruce Linton joins US operator as executive chair

Bruce Linton can finally reveal what was under the "MSO" tag on his T-shirt. 

The former Canopy Growth Corp. co-chief executive officer said Thursday he plans to join U.S. multi-state operator Vireo Health International Inc. as its new executive chairman to help sharpen the company's science-rooted approach to cannabis and strong focus on intellectual property.

"They're not in the medical or recreational [cannabis business], they're in the science business," Linton said in a phone interview with BNN Bloomberg. "These are the guys who win licences, understand how to create products people want, and do it in a way that meets a professional standard that I thought is unequal.”

Linton appeared on Bloomberg Television in September to discuss his new ventures following his termination from Canopy Growth. During his interview, an "MSO" tag was pinned to his shirt, leading to speculation on what U.S. cannabis operator he was going to join.


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