CAN: Aurora CEO eyes US amid 'imminent carnage' for Canadian cannabis industry

There are a few things that still keep Terry Booth up at night.

Aside from the Aurora Cannabis Inc. chief executive officer’s seven-month-old daughter, which he dutifully dotes on, Booth can’t help but shake his company’s stock performance as of late.

“As the CEO, you really want to know how the market is differentiating us,” Booth said in a rare, wide-ranging interview with BNN Bloomberg. “I am less worried about [cannabis] demand, obviously.”

While Aurora’s stock has indeed suffered, trading down 51 per cent over the past year, Booth continues to remain optimistic on the company’s prospects. He highlights how the U.S. remains a crucial market for its CBD product ambitions, while reiterating a firm focus on governance and managing its finances to retain investor confidence in an industry beset by steep losses.

And there might be more turbulence to come.

Booth said there could be “carnage” in Canada’s cannabis industry over the next year if some producers remain unable to drop their cost of producing their cannabis amidst what has become an oversupplied market.


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