Supreme Cannabis announced the strengthening of its Board of Directors with the intention to appoint a new independent director, Jackie Poriadjian-Asch, on and effective December 10, 2019. A skilled corporate executive, Ms. Poriadjian-Asch will bring leading consumer-facing brand expertise to the Board.
Most recently, Ms. Poriadjian-Asch served as Chief Marketing Officer and Chief Revenue Officer at ecobee, where she helped the company achieve 30% market share in North America’s competitive smart home category. In 2016, ahead of Canada Goose’s IPO, Ms. Poriadjian-Asch joined the company as Chief Marketing Officer, focusing on global expansion and the growth of its direct-to-consumer business through their e-commerce platform and retail stores in the US, Canada and Europe. She also led the company’s marketing strategy for new product categories, including the introduction of knitwear.
Early in her career, Ms. Poriadjian-Asch spent nearly a decade establishing the Ultimate Fighting Championship’s (“UFC”) international business. She helped grow distribution of live events, content, merchandising and partnerships from 25 to more than 155 countries and territories. At UFC, she held several executive roles, including Managing Director of Europe, Middle East and Africa and Senior Vice President of Global Brand Marketing. Ms. Poriadjian-Asch is currently working with start-ups and scaling companies through organizations such as the Lazaridis Institute.
“I am excited Jackie has committed to joining the Board. Jackie’s experience provides early stage marketing and brand building expertise to call on as we enter this unique time in our industry. Jackie has built iconic brands with ecobee, Canada Goose and UFC. She truly understands brand building in regulated and stigmatized industries, which can be directly applied to cannabis,” said Navdeep Dhaliwal, CEO of Supreme Cannabis.
“I look forward to the opportunity to join the Board. I have watched the cannabis industry closely for the last few years and Supreme Cannabis stands out as a company that takes a responsible approach and continuously prioritizes the consumer experience,” said Ms. Poriadjian-Asch. “I am excited at the prospect of lending my experience of working with leading brands to help take Supreme Cannabis into its next stage of growth.”
“On behalf of the Board, I am delighted to confirm Jackie has committed to joining the Board. It has been our goal for some time to expand our skill set on an already accomplished Board, which will continue to provide guidance and oversight to management as and where required,” said Michael La Brier, Chairman and Director of Supreme Cannabis. “We remain focused on implementing the best practices in corporate governance and ensuring sustainable, responsible growth to create long term shareholder value.”
The Board considered Ms. Poriadjian-Asch’s appointment after the publication of the Company’s current management information circular and related proxy materials, which the Company filed under its profile on SEDAR, for its upcoming Annual and Special Meeting of Shareholders (the “Meeting”) on Monday, December 9, 2019 at 10:00AM EST. Ms. Poriadjian-Asch was not included in these materials and, as a result, will not be nominated for election at the Meeting. Rather, following the Meeting, the newly constituted Board intends to appoint Ms. Poriadjian-Asch pursuant to the Board’s power to increase the size of the Board by up to one-third in number between annual meetings of shareholders. All registered shareholders are welcome to attend the Meeting, which will be held at 22 Adelaide St. West, Toronto Ontario, Floor 34, Room 302.