How to keep cannabis growers motivated

"The challenges we face in building a productive operation are many, not the least of which is how to best nurture the plant itself," says Brian Gaultier, director of cultivation with CuraLeaf. "However, one of the biggest factors is how we manage our people."

"There's no substitute for tangible human relations, no matter how much you've invested in equipment, structures, and technology. At the end of the day, this business is based on the direct relationship between the plant and the people."

"The perception people have when entering the industry is mostly based on third-party information. Fact is, most people have never set foot in an actual cannabis production facility. Establishing the "house rules" is a great way to shape their attitude towards the work we do. One of my favorite things I say to new and existing employees is, this facility is a hotel for plants."

"Every morning they should wake up in a room that looks, smells, and feels clean. We're overpaid janitors — our primary work is to make sure the plants are happy. If your people see themselves as the responsible stewards of your company's product or service, they'll be more engaged, positive, and productive."



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