The Supreme Cannabis Company's board of directors has named Beena Goldenberg, former CEO of Hain-Celestial Canada, as the Company’s President and Chief Executive Officer, effective immediately. "Ms. Goldenberg succeeds Colin Moore, who as interim President and Chief Executive Officer since January 2020 took significant steps to reduce the Company’s operating and overhead costs, expand its product offering across all market segments and accelerate its transition into a premium cannabis consumer packaged goods company," the team with the company explains. "Mr. Moore will continue to serve as a director of the Company and will also serve as an advisor to Ms. Goldenberg, providing support throughout the transition until the end of July 2020. Ms. Goldenberg has also been appointed to the Board."
“The Board and I are thrilled to welcome Beena Goldenberg to lead the Company as our new President and CEO,” said Supreme Cannabis’ Board Chairman, Michael La Brier. “Beena is a proven, entrepreneurial leader in the Canadian CPG sector who will apply her passion and expertise in marketing and manufacturing to Supreme Cannabis’ brands and operations and capture the vast opportunities within the Canadian and global cannabis industries. Supreme Cannabis continues to attract top talent with its compelling position in the cannabis space. In this time of elevated global uncertainty, the Company is particularly fortunate to move forward with a proven leader in place.”
“Over the past three months, Supreme Cannabis has made significant progress, becoming a more agile, efficient and consumer-focused company. With Ms. Goldenberg’s leadership, I am convinced that our Company is better positioned than ever to succeed for the benefit of all of our stakeholders,” said Mr. Moore. “I would like to take this opportunity to thank the dedicated Supreme Cannabis employees who I had the pleasure of working with over the past four months. I look forward to supporting our new President and CEO through this transition and continuing to work with her in my role on the Board.”
"As Supreme Cannabis’s new President and CEO, Ms. Goldenberg’s priority is to lead the Company to profitable, long-term growth as a premium cannabis CPG company, with the near-term objective of continuing to protect the well-being of its employees and customers during the current COVID-19 pandemic," they further explain. "Despite external business disruptions related to COVID-19, as previously announced, the Company remains committed to driving near-and long-term revenue with new high-quality brands and products at every price segment, supported by sales models that achieve comprehensive distribution to consumers throughout Canada."
“I am humbled and excited by this opportunity to help grow a leading cannabis CPG company. Supreme Cannabis’ award-winning premium brands, deep dedication to quality and industry-leading cultivation and production facilities are tremendous advantages for any CPG company, especially one in the cannabis industry, which is now increasingly consumer-driven,” Ms. Goldenberg commented. “I look forward to working with this outstanding team to accelerate the Company’s recent progress within the consumer marketplace. Together, we will continue expanding our brands and product offerings, strengthening distribution capabilities and driving profitable revenue growth. I have a strong belief in the Company and look forward to being a part of its future success.”