CAN: Growers embrace selling cheaper cannabis

It took some time, but Canadian cannabis producers appear​ to have finally embraced selling cheaper pot. 

The so-called value segment of the Canadian cannabis market - defined by one analyst as having a retail price below $6 per gram - has exploded in recent months: it accounted for slightly more than 40 per cent of all dried flower sales in July, up from 10 per cent of the market last September, according to industry data provider Headset. 

The popularity of these “value" products has helped companies like Aurora Cannabis Inc. and Canopy Growth Corp. report better-than-expected quarterly sales figures, while also providing consumers with a competitively priced product that could lure people away from the illicit market. 

"The value segment is really aimed at getting people in [the legal market], but the producer's job is to keep that customer and then trade them up to more expensive products," said Graeme Kreindler, an analyst with Eight Capital, in a phone interview.


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