US (CA): Cannabis brand brings genetics to an inclusive audience

Wyllow, a brand new product line of California-grown cannabis flower, is announcing its launch for the conscious cannabis connoisseur. "Woman-owned & operated, and cultivated by first-generation growers and legacy growers alike with over 100 years of combined experience, Wyllow cannabis is a result of unparalleled attention to detail and superior growing methods that have been passed down through generations," the team with the company explains.

The brains behind Wyllow, Camille Roistacher, is a powerhouse woman of color whose goal is to break the "grass ceiling" with a brand that plays on femininity while still being inclusively designed and intended for all. Camille's original vision came to life after she and her husband, Josh Roistacher opted to also be business partners by opening their first dispensary together. In 2018, the duo quickly noticed room for improvement on the distribution side of the industry and pivoted to launch Voyage Distribution, a fully integrated supply-chain company that incubates cannabis brands, distributes products across dispensaries in California, and has a one-of-a-kind wholesale showroom where clients have the ability to shop bulk flower from over 250 farms that span Humboldt County to Coachella Valley.           

Voyage Distribution was able to bring the Wyllow vision to life by building a trusted community of women and eliminating the middleman for the sake of making luxury strains attainable for the price-conscious connoisseur.

"A willow tree symbolizes growth and taking a step in the right direction, which is exactly what Wyllow intends to bring to this industry through the inclusive essence of womanhood," says Camille Roistacher, CEO of Wyllow

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