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CEO of cannabis brand C3 Industries on scaling up and raising capital

Michigan is one of the fastest-growing and most lucrative cannabis markets in the US. Given the exciting opportunities, multiple cannabis industry executives have expanded their operations to this Midwestern state. Among that list of cannabis companies is C3 Industries, locally-based and headquartered in Ann Arbor.

C3 Industries began operations in 2018, with the construction of a 36,000 sq.-ft. cultivation facility in the St. Johns neighborhood of Portland, Oregon, and the launch of the company’s premium indoor flower brand, Cloud Cover Cannabis. Today, C3 supplies Cloud Cover Cannabis products to more than 150 dispensaries throughout Oregon and has plans for further expansion with the construction of a processing lab and the launch of a new wholesale and retail business.

In 2019, C3 entered the Michigan market with Cloud Cover Cannabis. A 36,000 sq.-ft. cultivation and manufacturing center was built in Webberville, which has sold out of its product weekly since launch and can currently be found in over 70 dispensaries in the state. C3 also has a substantial retail presence in Michigan that includes five High Profile Boutique Cannabis dispensaries, and the company plans to open an additional three dispensaries by early 2021. 

Read more at Benzinga (Jaycee Tenn)


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