In 2019 alone, the industry created over 33,000 new jobs, according to Leafly’s annual Cannabis Jobs Report. And those jobs come with a median salary that’s 10.7 percent higher than the national average, according to a 2019 Glassdoor report.
But people of color — particularly Black people — who’ve been disproportionately targeted by law enforcement for possessing, consuming, or selling cannabis are being shut out of the industry. This has led to increasingly loud calls for more social equity within the cannabis landscape.
But what does that actually mean? The definition of social equity can vary, depending on the context, but generally boils down to justice and fairness in public policy.
When it comes to the cannabis industry, social equity centers around the inclusion of communities of color in every aspect, from cultivation to consulting. While some cities are creating social equity laws in hopes of creating a more just business landscape, a growing number of people are taking matters into their own hands
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