Robocalls are not only a nuisance. They can be costly for the cannabis industry. That’s the assessment an attorney made during the North Coast Cannabis Industry Conference on Wednesday during a discussion about the legal ramifications of the Telephone Consumer Protection Act.
“Everybody hates getting unsolicited phone calls,” Farella Braun + Martel attorney Cynthia Castello told attendees of the Business Journal’s virtual conference, which was underwritten by her San Francisco-based law firm.
The TCPA requires companies making calls and texts to cellular telephones using auto-dialing features to obtain written consent from the receiver. Fines for non-compliance can range from $500 to $1,500 per call. Castillo noted one Oregon case in which the plaintiffs were awarded $925 million in damages from a company that allegedly made 1.8 million calls.
The cannabis industry is especially vulnerable to these class-action lawsuits because it’s relatively new and the businesses “may not know all the rules,” Castillo said.
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