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Jon Sandelman, Ayr Wellness

"Our goal is to be the largest scale producer of high quality flower in the US"

Ayr Wellness is taking aim at expanding into the New York market after a successful 2021, in which the company’s footprint grew from two states to eight through a series of acquisitions.

“We’re not in New York now, but we are intending to be there,” Jon Sandelman, the company’s founder and CEO, told MarketWatch amid rising interest from the legal cannabis industry in the Empire State.

Sandelman, who launched Ayr Wellness in 2017 and hopes to take it to $800 million in revenue in 2022, previously worked in senior roles at Bank of America as head of debt and equities as well as president of Bank of America Securities.

“Our goal is to be the largest scale producer of high-quality flower in the U.S. which distinguishes us,” Sandelman said. “None of the competition is talking about what’s inside the box instead of the box. We take a different approach. For Ayr, everything starts with the plant. Like any other consumer packaged good, it’s about quality and consistency.”

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