Floriade 2022

Raising awareness on medicinal cannabis at Dutch horticulture expo

In order to raise awareness of the Dutch medicinal cannabis program, Bedrocan will be present at the Floriade Expo together with the Institute for Medicinal Cannabis Netherlands and the OMC for the next six months. More than two million visitors are expected at this world horticultural exhibition from April to October 2022.

This time, Bedrocan has a special bond with the location of the Floriade, as it will be held in the province of Flevoland. Bedrocan’s largest production location is also located in Flevoland.

Great need for good information
More than ever, there appears to be a need for good and reliable information about the medicinal cannabis program. This program has been running in the Netherlands since 2003. Patients can obtain medicinal cannabis on a doctor’s prescription at the pharmacy. This concerns dried cannabis, cannabis oil or CBD oil. These cannabis products are safe to use and are produced under pharmaceutical regulations. It recently emerged that Dutch people who use cannabis for medicinal reasons often do so on their own and do not consult a doctor or pharmacist. The Trimbos Institute has investigated this for the first time. CBD oil, which is freely available in the Netherlands, is particularly popular. Dutch patients apparently do not know that they can be prescribed medicinal cannabis, including this CBD oil, through their doctor.

Interactive booth with virtual tour
The presence at the Floriade is part of a campaign to inform people about the medicinal cannabis program. At the Floriade, there will be an interactive booth about medicinal cannabis. The visitor can click on different videos and learn more about the subject. There is also a space where visitors can test their knowledge about the subject through a quiz. On special days, a Bedrocan team will be present, and it will be possible to take a virtual tour through our production location.

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