Jakob Ripshtein has been appointed Executive Chairman of YourWay Cannabis Brands, effective immediately. "I am looking forward to playing a more hands-on role in overseeing the rollout of our strategic vision." said Mr. Ripshtein, "It is an exciting time at YourWay as we prepare for expansion into new markets, categories and introduce new brands to consumers."
Mr. Ripshtein was elected Chairman of the Board of YourWay in 2021. He previously served as the President of Aphria Inc., now Tilray Brands, where he was responsible for corporate strategy, marketing, and sales. Prior to that, he was President of Diageo Canada, before becoming North American CFO for Diageo. Diageo is one of the largest beverage companies with over 200 outstanding brands, sold in 180 countries at almost every price point, in every category to meet consumer demand.
"Jakob is someone who started his career in finance, spent many years building great CPG brands, and then helped launch one of the leading cannabis companies in the industry," said Jake Cohen, Chief Executive Officer of YourWay. "We are delighted to have Jakob playing a more active role in helping guide YourWay on its path to building the leading consumer-centric portfolio of cannabis brands globally."
In his newly created position as Executive Chairman, Mr. Ripshtein will provide enhanced leadership in several areas, including governance, finance, M&A, and commercial strategy.
For more information:
YourWay Cannabis Brands 
www.yourwaycannabis.com