Simply Better Brands has completed its previously announced acquisition of The BRN Group.
Founded in 2019, BRN provides total brand management services including strategic brand planning, digital presence mapping, online and offline distribution. BRN combines decades of branding, digital and distribution expertise to form a differentiated platform in the global cannabis industry. Included in the purchase of BRN’s assets is Seventh Sense, an industry-leading topical CBD brand offering high quality topical CBD products and supplements. Seventh Sense’s products are thoughtfully formulated and rigorously tested to ensure transparency and effectiveness.
Kathy Casey, CEO of Simply Better Brands said, “The acquisition of the BRN Group Inc. expands our wellness product portfolio with the addition of the Seventh Sense brand. The collaboration enables us to meet the needs of a more diverse consumer target and also brings additional capital to fuel our growth. The path forward is to capture synergies across our online ecommerce platform and supply chain to drive additional value for our shareholders and differentiated innovation for our broader consumer base.”
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Simply Better Brands