MariMed Inc. announced its recent “World’s Largest Cannabis Brownie” public relations campaign and has earned two of the most prestigious national communications awards for its effectiveness in driving the visibility of the company and its Bubby’s Baked infused baked goods product line.
MariMed’s craft confectioners baked an 850-pound brownie infused with 20,000 mg of THC to celebrate the launch of Bubby’s Baked on National Brownie Day in December of 2021. Press coverage of the campaign generated more than five billion consumer impressions. It was covered by Saturday Night Live, Jimmy Kimmel Live!, USA Today, and media in 43 countries.
The campaign was recognized by the following organizations:
- The American Business Awards honored the “World’s Largest Cannabis Brownie” with a 2022 Gold “Stevie” Award for “Communications Campaign of the Year.”
- The campaign was also a finalist for a Public Relations Society of America “Bronze Anvil” in the “Earned Media Coverage of a Consumer Product” category of its annual awards competition.
“It is an honor for MariMed to be recognized by such prestigious organizations, and it’s especially rewarding because it marks the first time a cannabis brand has been nominated for mainstream public relations awards,” said MariMed Chief Communications Officer Howard Schacter. “Current regulations make it challenging to market cannabis brands in a traditional way. This recognition is an affirmation that, despite those challenges, our unique approach to drive awareness and sales of our products is working.”
MariMed’s communications agency partner, Trailblaze, supported the “World’s Largest Cannabis Brownie” campaign.
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