"Not for the faint of heart": Cannabis insiders talk hard truths about competitive industry

Anyone thinking of entering the cannabis industry needs to learn that it’s not for the faint of heart. Those are words from people taking part in the Cannabis-Wiki Conference and Expo at Western Fair District inn London, Ont.

“Just naturally the market will figure out who’s going to stay and who’s going to go,” said Kesenia Parent, a budtender at Sessions Cannabis, Sarnia. Parent explained how the market she operates in has become saturated in a relatively short period of time.

“Down in Sarnia we kind of exploded. We went from two retail stores about a year-and-a-half ago, and now we’re up to 14. We’re quite a small community, so we’re kind of springing up like dandelions,” Parent said.

Producers are also finding it difficult to keep up with the fast pace of growth in the cannabis industry. Ross Hendry is the marketing manager at Wagners, a Kitchener-Waterloo based cannabis cultivator and producer. “There’s a lot of new great brands coming out constantly,” he said. “You have to have a pretty strong offering to compete.”

To read the complete article, go to www.iheartradio.ca

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