US (MD): Grower enters edibles segment with new partnership

CULTA announced a partnership with Robhots Edibles, a  manufacturer of gummy edibles for adult-use and medicinal cannabis markets. Established in 2014 in Colorado Springs, Colo., Robhots Edibles was the top selling medical gummy by units in 2019 and 2020. They were also the first company in Colorado to infuse gummies with cannabis distillate. Together they will bring four new SKUs to Maryland starting in June 2022.

The partnership allows CULTA to bring more high-quality cannabis products to the Maryland medical market. CULTA has built out a full edibles kitchen at its Cambridge facility, which means CULTA has the dedicated space and expert staff to manufacture this new gummy category in the fast-growing edibles segment.

The edibles launch is led by Michelle Sprawls, CULTA’s director of science. “CULTA has had plans to enter the edibles category for years,” said Sprawls. “Robhots will make an excellent addition to the Maryland edibles market with their consistent formulations, robust offerings, and quality ingredients.”

CULTA will produce four new variety packs infused with the highest quality THC oil for clean effects. Each low-sugar, gluten-free gummy is 10mg of active THC with 100mg total in each bottle. The new flavors include Reds (strawberry kiwi, tropical punch, and watermelon), Berries (cherry, grape, and strawberry), and Exotics (guava, pomegranate, and mango-melon). Robhots PLUS Night Time (blackberry, blueberry, and plum) gummies have cannabinol (CBN) and melatonin, which, combined with THC, have proven relaxing properties. The Robhots Exotics variety pack will be released first and be available for purchase at the end of June.

“This announcement reflects the intense focus on product quality by our employees, and I’m humbled to see the Robhots brand make its debut on the East Coast with CULTA, one of the largest cannabis companies east of the Mississippi,” said Zach Romey, Robhots founder, and owner.

For more information:
Culta
www.culta.io


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