Green Check Verified (GCV) announced the hiring of Staci Firios as Chief Marketing Officer and Brett Puffenbarger as Vice President of Marketing for its Cannabis Division.
With financial institutions increasingly embracing cannabis-related lines of business, Green Check Verified has seen a record expansion of both financial institutions and cannabis businesses on its platform. To bolster this expansion, the company has hired key leaders for its marketing and business development efforts. Staci Firios joins GCV with more than 25 years of marketing experience, the majority of which has been in financial services and fintech. Most recently, she was the CMO of Tier1 Financial Solutions and previously worked as the VP of Marketing Capabilities & Enablement at Prudential. At GCV, Firios will be responsible for marketing strategy, marketing performance, communications initiatives, and branding.
“I’m pleased to join Green Check Verified at such a critical period of growth and expansion for the company,” said Staci Firios. “The legal cannabis industry is rapidly expanding. Not only are additional states legalizing the sale of cannabis products, but the complexity of regulations requires uniquely focused solutions. It’s exciting to join the Green Check team and help to connect legal cannabis businesses with the financial solutions that will help them grow.”
Prior to joining GCV, Brett Puffenbarger held a variety of marketing, sales, and business development positions both within and outside of the cannabis industry. Recently, he co-founded Good Highdeas, a bespoke advisory and consulting company that works with cannabis businesses on all things media, marketing, and public relations. He was also the interim CEO of Buds for Vets, which helped veterans in Florida obtain their medical cannabis card.
“Financial services is often overlooked in the greater cannabis conversation, so informing the masses about cannabis-specific fintech companies will be integral to the industry’s overall success,” said Brett Puffenbarger. “I look forward to working with the incredible Green Check team to ensure every cannabis business, throughout the entire supply chain, has access to the proper financial tools.”
“We’re very grateful to have both Staci and Brett join the GCV team,” said Kevin Hart, CEO of Green Check Verified. “Their combined expertise will be very valuable as we continue to expand our company and services in the growing cannabis sector.”
For more information:
Green Check Verified
www.greencheckverified.com