Dual Draft will be featured on "Growing Belushi," the Discovery series about Jim Belushi's budding multi-state cannabis enterprise.
The Dual Draft Integrated Airflow System was installed on Belushi's Farm, Jim's flagship operation in Eagle Point, Oregon, to help Jim, his family, and his dedicated team ensure the healthy cultivation of high-quality cannabis crops and products.
"Mark Doherty and the Dual Draft team saved the day," said Jim Belushi. "We got it all on film in Season 3, Episode 5 of Growing Belushi."
"Growing Belushi" Season 3, Episode 5 features Dual Draft installing the patented Dual Draft Airflow System to improve yield, quality, consistency, and plant health, without increasing operational expense.
"It was an opportunity of a lifetime to meet Jim Belushi, an amazing man of many talents – actor, singer, and now legal cannabis farmer," said Greg Panella, CEO of Dual Draft. "Jim and his team are making their mark in the industry and spreading the benefits of legalized cannabis. We are thrilled to be featured on 'Growing Belushi' and honored Jim installed Dual Draft's technology at Belushi's Farm."
Dual Draft is the patented solution for the two most pressing issues reducing the economic viability of indoor and greenhouse farming, poor drainage, and microclimates. Jim and his team called on Dual Draft after recognizing that the plants in their mother and vegetative rooms were in need of support.
"Jim runs a tight ship and drives a hard bargain; it wasn't the easiest job we've done," noted Mark Doherty, COO of Dual Draft. "We definitely hit some roadblocks along the way, but I think 'Growing Belushi' viewers will be really interested to see a rare behind-the-scenes look at the realities of commercial cultivation."
The new "Growing Belushi" season premieres April 5, 2023, at 9:00 p.m. ET/PT. See a sneak peek here.
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