Cannabis consumers are willing to pay more for fast-acting weed edibles, according to a report from cannabis brand Azuca and data firm BDSA. The 2025 Edibles Premiumization Report, which was published online on Tuesday, also found that fast-acting cannabis gummies are outperforming traditional edibles in several key metrics, including customer loyalty and brand ranking.
The report notes that despite the relatively small market share for fast-acting weed gummies, these products offer significant opportunities for cannabis brands eager to connect with consumers.
"In 2024, fast-acting gummies made up just 3% of the $2.57B U.S. gummy market, yet outperformed traditional edibles in price, placement, and loyalty—highlighting a key growth opportunity as consumers shift toward quality and effect-driven experiences," Azuca wrote in the report, citing information from cannabis industry data analytics firm BDSA.
Conventional cannabis edibles are notorious for often taking more than an hour or longer for the user to feel the psychoactive effects of THC. This has led many consumers to take more of the edible before the original dose has taken effect, sometimes leading to uncomfortable over-intoxication. Fast-acting edibles, which can take as little as 15 minutes to take effect, allow consumers to feel the effects quickly, making consuming too much of the product less likely.
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