C3 Industries has expanded its retail leadership team with four executive appointments.
The newly appointed retail leadership team comprises several seasoned professionals with diverse expertise. Chris Melillo takes on the role of Chief Retail Officer, bringing with him extensive experience in scaling national multi-state operator (MSO) and retail operations within both the cannabis and traditional retail sectors. Rob Jones joins as the Vice President of Buying & Planning, recognized as an industry leader in buying and planning, and known for supporting innovative pricing, analytics, and inventory management. Dinesh Penugonda steps into the role of Vice President of Retail Operations, specializing in data-driven retail solutions aimed at enhancing omnichannel customer engagement. Louis Cohen, appointed as the Regional Vice President of Retail, is a veteran in cannabis retail operations, renowned for his ability to transform retail performance.
"In the past, we've been focused on growth with a lean team; by bringing in this team we're signaling our intention of providing a best-in-class cannabis retail experience," said Vishal Rungta, president and cofounder of C3 Industries. "With the addition of these accomplished retail leaders, we're doubling down on our retail strategy and building infrastructure that will allow High Profile to be leaders in the industry as we expand."
The expanded leadership team will oversee C3's growing retail network, which currently includes locations across Michigan, Missouri, Massachusetts, Illinois, New Jersey, Connecticut and soon to be Kentucky with multiple additional High Profile scheduled to open throughout 2025.
"This strategic investment in retail leadership reflects our commitment to elevating the High Profile experience while preparing for our next phase of growth," added Melillo. "We're moving forward with a store concept that leverages data-driven insights to enhance customer experiences across all markets."
For more information:
C3 Industries
www.c3industries.com