C3 Industries has appointed Krista Raymer as its Chief Strategy Officer and also announced the acquisition of Vetrina, a cannabis retail consulting firm.
"Following our recent retail leadership expansion, bringing Vetrina in-house alongside Krista's appointment as Chief Strategy Officer represents another pivotal step in building our executive infrastructure," said Ankur Rungta, CEO and cofounder of C3 Industries. "This strategic move gives us exclusive access to proven retail consulting expertise that has helped hundreds of cannabis retailers achieve profitability. Combined with our newly expanded retail team, we now have the comprehensive capabilities needed to optimize every aspect of our C3 operations."
Krista Raymer
The expanded leadership team will help oversee C3's growing retail network, which currently includes locations across Michigan, Missouri, Massachusetts, Illinois, New Jersey, Connecticut and soon to be Kentucky with multiple High Profile dispensaries scheduled to open throughout 2025.
"This strategic investment in retail leadership reflects our commitment to elevating the High Profile experience while preparing for our next growth phase," said Valay Shah, CFO of C3 Industries. "While we have historically grown the business primarily through organic expansion, C3 has achieved sufficient scale where M&A activity will drive more meaningful growth in the years ahead. We expect significant industry consolidation, and this investment not only strengthens our current operations but positions C3 as an attractive partner for M&A opportunities over the next 18 months, as we enter an anticipated period of heightened deal activity."
For more information:
C3 Industries
www.c3industries.com