On the outskirts of Teeswater, Ont., Chris and Marty Johnston have converted part of their 150-acre family farm into one of the most reputable craft cannabis operations in Ontario.
"I think there's a difference in having a family-owned private company. There's a different sort of focus for you, in terms of putting your all in to make it successful. And that's really where we've been," explained Marty Johnston.
After their father passed in 2015, the Johnston brothers, who come from sales and tech backgrounds and not agriculture, were looking for a way to keep the family farm. Typical crops weren't going to do it, so they turned to cannabis. They started with six acres in 2020, recently doubling to 12 acres, encompassing 17,000 plants.
"We surrounded ourselves with everybody that knows agriculture through and through. So, we married sort of our expertise in business with their agricultural expertise, and leaned on them heavily, because we knew what we didn't know, and growing 12 acres of cannabis was certainly that," said Chris Johnston. Lune Rise Farms isn't trying to become a large cannabis brand, and instead focuses on high quality, organically farmed, premium, sun grown cannabis with a great origin story.
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