Organigram Global has released new Canadian polling figures, conducted on its behalf by Abacus Data showing that a clear majority of Canadians want Ottawa to modernize its approach to the legal cannabis sector.
Nearly six in ten Canadians (59%) believe the federal government should do more to support jobs and innovation in the sector, while an equal number (59%) see the legal cannabis industry as an important part of the Canadian economy.
"Canadians are ready for the legal cannabis sector to become a pillar of our economic growth strategy," said Beena Goldenberg, CEO of Organigram Global. "There's a clear public mandate for government to modernize how cannabis is treated. Not just as a regulated product, but as a key Canadian industry with room to innovate in areas like beverages, edibles, and wellness".
The poll also found that Canadians want Ottawa to apply a stronger economic lens to cannabis policy, one that recognizes the sector's role in job creation, innovation, and growth.
The overall findings demonstrate that Canadians have moved beyond the debate over legalization and now view the legal industry as a legitimate part of the country's economic and innovation landscape. One in three Canadians (35%) also reported having used cannabis in the past six months, further demonstrating that cannabis has become more mainstream and socially normalized.
"Canadians are connecting the dots between economic resilience and smart domestic policy," said David Coletto, CEO of Abacus Data, "At a time of growing global uncertainty and rising protectionism, Canadians are taking a pragmatic view that growing the legal cannabis sector is one of the ways to strengthen Canada's economy, create high-value jobs, and build greater industrial independence at home".
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Organigram Global Inc.
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