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"A recall can be devastating - but not if one has technology on its side"

A recall can be devastating for a cannabis grower ー but not if it has technology on its side.

Agtech company Artemis aims to mitigate or altogether prevent catastrophic recalls with seed-to-sale tracking technology for farmers who grow cannabis, fruit, flower, or vegetables.

"Even just a few months ago, we've had now three or four major recalls of product, just because of [tracking] not working yet and not having products like this on the market yet," Allison Kopf, Artemis CEO and founder told Cheddar on Tuesday.

Although problems like mold or contamination can affect any industry, there are some problems uniquely specific to cannabis and the onerous and complicated regulatory environment that governs it.

"We've got things like traceability issues, so product labeling and making sure you have the correct labels at the right time. We've had some fraud instances along with the actual labeling and testing at labs. So there's a few different things that are specific to our industry, but they're all related to an understanding of what's happening along the supply chain and that information share," she said.

Read more at cheddar.com

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