Valoya marks 10-year milestone with new brand image

Since 2009 Valoya has been committed to discovering and bringing to the market finely balanced LED light spectra that feed the plants with just the information they need and thus help growers reach their cultivation targets efficiently. The first ones to see the value in Valoya’s offering were researchers from universities, research institutes and some of the world’s largest AG companies due to the quality of the spectra. Over time, Valoya’s offering has grown to include solutions for growers, and nowadays growth chambers, greenhouses and vertical farms of hundreds of businesses in more than 50 countries are lit by Valoya. The latest addition to the line-up of customers are medicinal cannabis growers in countries where it is legal to do so.

After 10 years of operations, Valoya announces the launch of a re-branded image, created to celebrate this milestone. "As one of the pioneers of this industry, we remain committed to creating LED solutions of high, uncompromised quality. Everything we bring to the market is a result of thorough plant biology research and proprietary, patent-protected technology. Some growers need plant biomass, some need control over the flowering process and some need a particular chemical profile of the plant. After having studied more than 200 plant species/varieties in the past decade, both ourselves and in collaboration with our partners, we are confident when we recommend any one of our LED solutions to our customers", comments Nemanja Rodic, the Marketing Director of Valoya.

Click here to see Valoya’s new website.

Along with a re-branded image, one of Valoya’s white light spectra is being re-introduced to the market. The Valoya Canna+ spectrum was created as a version of the patent protected, sunlight-replicating NS1 spectrum which illuminates the greenhouses and growth chambers of the world’s largest AG companies. The Valoya Canna+ version was made for mass cultivation of medicinal cannabis, spanning the wavelengths from UV-A to far-red which results in high accumulation of cannabinoids and terpenes. Through continuous research, we have learned that a multitude of other plants react extremely well to it thus it is being re-introduced to the market as Solray.

Solray is a general use, high noon sunlight replicating spectrum for cultivation and research purposes of the greatest variety of plants. It's a finely balanced range of wavelengths from UV-A till far red that promotes an outdoor resembling, compact phenotype, quick biomass accumulation and flowering. It boasts the highest CRI value (95/100) in the industry meaning it is a natural looking white light that is pleasant to work under.

Solray is a production version of the NS1 spectrum, but with a higher µmol/W performance (up to 2,4 µmol/W). All of the research that went into producing NS1, the leading crop science spectrum globally, has helped Valoya create Solray. With it, their aim is to make research grade LED light available to as many growers and researchers as possible and at a highly competitive price point. To learn more about Solray, click here.

Solray is immediately available worldwide inside Valoya’s BX120 and RX400 luminaires which are suitable for most cultivation environments and boast a high operating lifetime (50000 hours), high IP rating (up to IP67), dimmability feature, robust design and easy installation. To learn more about Valoya’s products, click here.

Meet Valoya at GreenTech, booth #08.217 to learn about the new brand and the Solray spectrum.

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