Indoor Ag-Con, LLC, was acquired from Newbean Capital and its founder Nicola Kerslake at the end of 2018 - delivering the Indoor Ag-Con Asia event in Singapore five weeks later and Indoor Ag-Con Las Vegas a few short months after that.
Three seasoned event industry professionals joined forces to form the new Indoor Ag-Con, LLC management company - Nancy Hallberg, Kris Sieradzki and Brian Sullivan.
Nancy and Kris co-founded Connections Housing in 1986, and it has emerged as one of the fastest growing full-service sourcing, housing and event management companies in the industry. Brian Sullivan launched his event management services company, Great American Expo in 1994, building a reputation as an expert in trade show, conference and special event production, managing events with attendance as high as 80,000.
Nicola Kerslake of Newbean Capital remains an integral part of the Indoor Ag-Con team, providing sound indoor ag industry insights; working with speakers; and helping to create conference agendas.
Contain,Inc., sibling company to Newbean Capital, provides white papers for the events going forward, too.
Jim Pantaleo, indoor vertical farming expert and Content Chair, is already hard at work building the conference programming and lending his extensive experience to the event.
In addition, dedicated Booth Sales, Marketing and Operations Team Members are also on board, now supporting event.
The move to the Wynn Las Vegas helps lay the groundwork to build the show and take it to the next level.
From a dedicated call center targeting growers throughout the US to secure their attendance - ranging from established greenhouse, indoor vertical and container grower/farmers to start-ups - to digital marketing efforts, including Google Adwords campaigns, social media, remarketing, retargeting and segmented email marketing, the organizers are blanketing the industry.
The 2020 Conference will feature longer, detailed panel discussions and sessions built around attendee requests for more business sessions for start-ups and growing enterprises; science/technology advances; alternative crops and more.
Significantly expanded show floor
For 2020 the exhibit hall floor will be dramatically expanded. Indoor Ag-Con now has a dedicated sales team who has already been in touch with many of the participants and they're also in talks with many new, first-time exhibitors that should attract even more farmers/growers and other industry members.
New alliances & partnerships
The marketing team is hard at work forging new alliances and partnerships with industry trade publications, associations and other groups to help spread the word about the 2020 edition.
Matchmaking, one-to-one meetings
The organizers are also working on a new matchmaking program designed to bring companies together for one-on-one sessions, including sessions matching growers with tech companies, VCs and lenders; producer buyers -- like supermarkets, restaurant chains and distributors -- with growers and more.
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