Alison Gordon’s reasons for growing outside — rather than in an indoor, hydroponic setting — were primarily cost-driven.
Gordon is CEO of Toronto-based 48North Cannabis Corp., and the company finished harvesting the country’s first federally licensed and largest organic crop of outdoor pot this week.
“The main reason to go outside, I’m not going to deny it, is cost,” she says. “We’re in this highly regulatory system, the government and companies like ours are looking to eradicate the black market, bring consumers into a legal market, and cost is, of course, a huge part of that.”
Gordon says the company’s freshman outdoor season went “very well,” producing some 170,000 mature plants from the 250,000 seedlings planted on the farm’s 88-acre growing area.
“We had started later than we wanted to because of when we were licensed by Health Canada and the wet spring,” she says. “But we were really lucky with the weather I think, all of our plants (that did survive) were able to grow to maturity and had the time to flower and now we’re almost done harvesting,” she said in an interview earlier this week.
Read more at thestar.com
