“The horticulture industry continues to evolve, with new technologies coming into use, new niche markets opening up and next generation growers joining family farms. At A.M.A., we embrace change and growth, and we want our website to reflect that,” says Connie Bradt, who co-manages A.M.A. together with her husband Rick Bradt.
Last year, A.M.A. Plastics Ltd. changed its name to A.M.A. Horticulture Inc. to better reflect the company’s focus on delivering innovative solutions to growers in the horticulture industry. With that name change came a new brand identity and, now, a new website. Growers using the site can benefit from dedicated news, events and video content, case studies, tips and resources, and more.
“It has been a very collaborative process, beginning with a grower survey at the Canadian Greenhouse Conference in 2018 and significant input from the A.M.A. team and others along the way,” says Elise Johnson, manager of marketing and communications for A.M.A. “Having a variety of perspectives has helped us build a website that gives growers what they need while reflecting who we are as an organization.”