Village Farms' majority-owned joint venture for large-scale, low-cost, high-quality cannabis production, Pure Sunfarms, has begun shipping branded, packaged dried flower products to Saskatchewan following approval from the Saskatchewan Liquor and Gaming Authority, the provincial regulator responsible for permitting and monitoring the operation of local cannabis wholesalers and retailers in the Province.
Saskatchewan ranks as the fifth largest Canadian province by cannabis sales, comprising approximately 6% of the country's total sales1 and has the second highest per capita spend on cannabis of the five largest provinces (behind Alberta). Saskatchewan currently has 44 licensed retailers and with the SLGA's announcement to move towards an open market cannabis model by September of this year, there will be no cap on the number of dispensaries permitted in municipalities provincewide which is expected to give more consumers access to product.
"Following Pure Sunfarms' success in British Columbia, Ontario, and most recently, Alberta, we are pleased to supply another key market in Canada as we continue to expand our footprint across the country," said Mandesh Dosanjh, President & CEO, Pure Sunfarms. "With Saskatchewan's strong network of retailers, we are excited to offer even more Canadians our signature strains at a great price."
Pure Sunfarms approved to begin shipments to Manitoba
Village Farms also announced that Pure Sunfarms has been accepted by the Manitoba Liquor and Lotteries Corporation as an official supplier of non-medical adult-use cannabis to the Province's licensed private sector retailers and will begin shipping branded, packaged products to Manitoba as soon as possible.
Manitoba ranks as the sixth largest Canadian province by cannabis sales, comprising approximately 4.5% of the country's total sales and has a higher per capita spend on cannabis than the country average.
"Expansion into additional provinces is one of a number of growth drivers for Pure Sunfarms this year as it continues to capitalize on its leading brand performance since entering the retail branded market last September," said Michael DeGiglio, CEO, Village Farms. "We expect further provincial launches in the coming months, along with the continued introduction of new cannabis products, including the launch of pre-rolls in Ontario this week, and the launch of its first bottled oil and Cannabis 2.0 products this summer."
Following the imminent launch in Saskatchewan and Manitoba, Pure Sunfarms' products will be available in five of Canada's six most populous provinces, which in aggregate represent more than 70% of the total Canadian population. Pure Sunfarms continues to advance discussions with other provincial distributors for potential supply agreements to further expand its presence in the Canadian cannabis market.
For more information:
www.villagefarms.com
puresunfarms.com