If two markets are pretty much guaranteed to make money over the next decade separately it's artificial intelligence and cannabis. Together, the pair could form a perfect storm thanks to COVID-19 driving demand.
Adrian Holguin, CEO of CannaShark Consulting, started consulting for cannabis companies in 2017, and in three years he says the changes have been dramatic. Previously a Silicon Valley alum working in intellectual property and patents and trademark work, Holguin, now works with entrepreneurs and startups entering the cannabis industry and is bullish on the impact that AI is having: "The use of A.I. sensors allows us to keep track of every element of the cultivation process such as water level, P.H. level, temperature, nutrient feed, etc. A.I. will also help in a lot of the automation process. Indoor growing has a history of heavy resource consumption for water and electricity, Artificial Intelligence and robotics allow the cultivating process to be more efficient and effective."
