The sharing of knowhow and giving each other feedback is one of the pillars of advancing knowledge in every sector: this aspect has indeed been one of the main characteristics of horticulture, where growers are open about their practices and talk to each other about them. In this way, the sector as a whole can get better, as everyone unites to push the bar higher. That is why Can-Hub has decided to launch a new format to facilitate the sharing of knowledge while providing an informal platform for growers to see their passion unfold. “We wanted to open up the space of the medical cannabis industry,” says Jim Pryor, account manager at Royal Brinkman and team member of Can-Hub. “This can be quite a closed space where people keep things to themselves. So, we wanted to push the boundaries and show them that this is the right thing to do.” And this is how The Can-Hub Show came into being.
Specialists and other guests share their knowledge
The Can-Hub Show is a talk show made by Can-Hub, hosted by Jim Pryor, Matthew Dent, and Nina de Bruin and powered by Royal Brinkman. “We wanted to create a relaxed and informal platform for people to share knowledge,” Jim says. “It is more of a relaxed open forum where people can find information, ask questions, and contribute anything they want to move the industry forward.
The Can-Hub Show engages people in the conversation to talk about how to make quality product consistently. “Ultimately, it all comes down to that,” he continues. “Thanks to the network of Can-Hub, we have many important and influential guests that share their insight and expertise with the audience. For instance, in the second episode we did an interview with Emily Rigby with Cannatrek. One of the questions we asked her was: “What criteria do you use to get equipment to Cannatrek?” She replied that there are a lot of criteria, of course, but one of the most important is to know if a given machine is GMP compliant. Can-Hub, as a supplier, is very much aware of the complexity of selecting such machines. Especially thanks to our global reach, we got to know the full extent of the entanglement of these criteria, and know the best in the industry to achieve a specific goal.” Royal Brinkman and thereby Can-Hub is also member of the Legal Cannabis Coalition (LCC), which gives Can-Hub an unique collaboration between companies.
An increasing range of cannabis specific products
Indeed, when speaking about growing equipment, Jim points out that initially, the majority of it came from different industries. Yet, things are changing now. “We can see more and more cannabis specific products coming online,” he says. “That’s where we need to go. Growers have to keep so many things under control, and any benefit that they can gain to get the desired continuity of product is of the utmost importance.”
The necessity of using cannabis specific products for growing is given by the fact that these would allow growers to promote a specific aspect of the plant during the growth. “I worked in the horticulture industry for over 30 years,” he says. “And consistency of products, regardless of the crop, has always been a key factor. But then, when it comes to cannabis, you are growing it for specific compounds to make medicines. We have only scratched the surface of what this plant can do.”
Stay informed by the specialists
Therefore, the only thing left to do is to tune in on The Can-Hub Show, which is going to drop on a monthly basis, where cannabis experts will discuss everything cannabis related, from IPM and climate control to post harvest. Subscribe to our newsletter on www.can-hub.com, so you will never miss an episode. “We got some really interesting guests. Tune in (https://www.can-hub.com/can-hub-show/) to check it out!”
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