Indus Holdings has appointed Kevin Lawrence to the role of Chief Revenue Officer. "Mr. Lawrence brings more than 25 years of leadership experience in the cannabis, retail, and financial technology solutions sectors to Indus Holdings, Inc., and will oversee all revenue streams for the organization, including marketing and sales operations," Indus team explains.
Mr. Lawrence most recently served as Vice President of Sales, Field Marketing, and Distribution for Flora California, Inc., one of the state’s largest licensed cannabis operators. Tasked with overseeing all purchasing, sales, distribution, and marketing for the organization, Mr. Lawrence oversaw the naming, branding, packaging, and marketing of the highly successful Sessions Supply Co. brand, increasing revenue to $500,000 within 100 days. As an entrepreneur, Mr. Lawrence co-founded California-based cannabis brand Crown Public in 2011, managing daily operations including compliance, purchasing, marketing, branding, sales, account management, accounting, and logistics; growing the organization to $14 million in revenue prior to leaving in 2018.
Mr. Lawrence will begin his role immediately, and will have ultimate accountability for leveraging and aligning all revenue-generating departments and driving revenue growth and strategy for the Indus Holdings, Inc. portfolio of brands.
In addition to his experience in the cannabis sector, Mr. Lawrence has held executive and leadership roles with March Networks, a leading provider of IP video surveillance solutions and MegaPath Inc., a leading IP communications services provider.