Family Room Entertainment Corp. (the “Company’) makes it official and announces that it has changed directions. Executive management has focused the past two years acquiring strategic company assets and personnel to best enter a new market. Family Room Entertainment Corp. is proud to unveil our plans to redirect Family Room into the cannabis and hemp markets. The Company is also working on more new developments for 2021.
Medical and Recreational Cannabis and Hemp are dominating new market spaces in the United States. The 2019 US Farm Bill legalizing Hemp trade in the United States, and trends leading toward national legalization of Cannabis, expose a void of supply chains in blooming cannabis and hemp markets. The legal cannabis and hemp industries have shown the greatest potential for growth in current US markets.
The Company in the Summer of 2018, appointed Mark Cheung as its CEO. Mark was tasked by the board to secure assets and experts in the California cannabis industry to add to the Family Room umbrella.
Effective October 1, 2018, the Company acquired a major California Central Valley industry retailer, Sweet Leaf Hydroponics, through the Company’s acquisition of Safestarr Inc.
Sweet Leaf Hydroponics has been supplying cannabis and hemp industry supplies, “picks and shovels”, installation and consultation services to cannabis cultivators, hemp cultivators, and extractors in the Central Valley of Northern California for the past 10 years. Such a retail hydroponics location grants the Company direct access to the cannabis industry supply chain (“picks and shovels”) and longstanding legacy cultivators.
“We are very excited to officially announce the launch of operations in the cannabis and hemp sector,” said Mark Cheung, the Company’s CEO. “We believe that positioning the Company in the very relevant cannabis sector will immediately enhance growth potentials and provide value to our company.”