The CEO of a licensed Simcoe, Ont., cannabis producer says he hopes to create an experience similar to that of a winery or brewery, except with cannabis.
Geoff Hoover expects Thrive’s farm-gate retail store, the first in Canada, will bring the product a little more quickly to consumers by allowing purchase of the company’s two branded products directly on-site.
“We actually have our team in the store that’s been making and producing these products and they’re highly knowledgeable about the product,” Hoover told Global News.
“So really you can think about it as a winery or craft brewery where you can kind of experience the grow at the end of the day.”
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