Colorado's cannabis laws used to force dispensaries to grow the majority of the cannabis they sold, but those days are long gone. That process, known as vertical integration, connected a dispensary to the flower it sold. Now that growers are no longer tied to stores, they're the ones gaining the attention and loyal followings. And this year, one of these growers is Cherry.
Winner of the Best Wholesale Cultivation award in the 2021 Best of Denver, Cherry has been hard at work as a wholesale provider for several years, but it started asserting itself on a branding level in 2020, bringing in East Coast rapper N.O.R.E. to name one of its strains, Super Thug. The collaboration was fun for 2000s hip-hop fans and birthed a helluva OG cut.
Cherry's plump, icy takes on strains like Oreoz, MAC, Runtz, Grape Pie and Kush Mints continue to blow away our lungs and tastebuds, so we sat down with two of the company's leading growers, Jason MacLean and David Crowley, to learn more about their view of the industry and what Cherry bombs they're working on now.
"We've noticed over time that breeders’ first priorities were to get a plant to grow indoors, with every strain focused on getting the potency up. Nowadays, everything is strong, and breeders are selecting for palate, smell, bag appeal or other unique characteristics. There are subtle, distinctive differences in personal preferences today."
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