LIM College, a leading educational authority in the business of fashion for over 80 years, has become the first college in the United States to offer a Bachelor of Business Administration (BBA) degree program focused on the business side of the cannabis industry.
New York State recently authorized the College to launch a BBA in The Business of Cannabis. Applications are now being accepted for the inaugural class of first-year and transfer students entering in Fall 2022.
Available in both on-campus and online formats, this program will provide students with core business and industry-specific knowledge and experience to pursue careers in various aspects of the legal cannabis industry, with courses in cannabis retailing, marketing, product development, regulatory issues, and more.
Cannabis is expected to generate sales of $43 billion in the U.S. alone by 2025, according to market research firm New Frontier Data. Full-time jobs in the cannabis industry grew by 32% to 321,000 in 2020, according to the Leafly Jobs Report.
“Monitoring the explosive job growth in the cannabis sector, we find that employers are seeking skills and experience often possessed by fashion business professionals plus cannabis industry knowledge,” said Elizabeth S. Marcuse, President of LIM College.
“Skills and experience in fashion marketing, retail, supply chain, and distribution have always been adaptable across a broad spectrum of industries, and this is especially true in the cannabis industry,” said Michael P. Londrigan, Chair of LIM’s Business Department.
In keeping with LIM’s 82-year tradition of bringing industry experts to the classroom, cannabis major courses will be taught by working with professionals, including Chris Jones, Founder of Cannabis Xpress, and Marianne Cursetjee, CEO and Co-founder of Alibi Cannabis.
Other industry professionals who consulted on program development included Penelope Nam-Stephen, a former merchandising director for Burberry who is now Chief Commercial Officer for Community Growth Partners, and Sarah Falvo, Director of Community for The Arcview Group, a leading financial and consulting services firm in the cannabis and hemp industry.
“This program is very timely because the rapidly-evolving cannabis industry currently needs entry-level executives who will view the industry through a professional and business-oriented lens. Having a well-qualified pipeline of talent in this heavily regulated and fragmented industry will help us progress more efficiently. It is also a wonderful opportunity for people to enter the cannabis space through a conventional academic path,” said Nam-Stephen
For more information:
LIM College
limcollege.edu