US: Cannabis company launches initiative to support locals impacted by cannabis prohibition

Ayr Wellness launches its '12 Days of Giving' initiative to provide support for local communities, individuals, and families impacted by cannabis prohibition.

Beginning Monday, December 13th, and concluding Friday, December 24th, the '12 Days of Giving' will support nonprofits with local ties, need, and impact across each of Ayr’s key regional markets (Arizona, Florida, Massachusetts, Nevada, New Jersey, Pennsylvania). Ayr invites its customers to bring in donations of coats, non-perishable food items, and other winter necessities, with Ayr matching all donations and delivering them to local community aid organizations. For example, in Nevada, Ayr has teamed with local food bank Three Square to donate the equivalent of three meals for families in need with each purchase of an eighth of Ayr’s Kynd premium flower.

To kick off the program, Ayr is also making a $25,000 cash donation to Freedom Grow, an all-volunteer organization that works to provide emotional and tangible support to cannabis prisoners and their families, in support of their annual Holiday Christmas Drive. The donation will directly support families of incarcerated individuals to pay for food, gifts, and other holiday and winter needs.

“As the cannabis industry continues to grow and solidify its place in American culture, brands have a responsibility to give back to their communities and assist those adversely affected by prohibition,” says Jon Sandelman, Founder, Chairman, and CEO of Ayr Wellness. “Our ‘12 Days of Giving’ program benefits from our scale as an MSO by connecting our business and customers with organizations which directly support the unique needs of each of their communities.”

For more information:
Ayr Wellness

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