Australian cannabis grower buys digital land next to Snoop Dogg's house in the Metaverse

Creso Pharma is about take its first step on the metaverse, buying a plot of digital land on The Sandbox next to a mansion owned by rapper Snoop Dogg. The metaverse is seen as the next big thing, and is expected to become one of the biggest tech trends over the next 10 years. It’s said to be the next evolution of the internet, and in recent months the buzz around Metaverse has taken the world by storm after Facebook announced its rebranding to Meta.

Australian medicinal cannabis company, Creso Pharma, has made early moves by partnering with innovation consultancy Collective Campus to bring its brand and products into the metaverse. The company kickstarted its metaverse ambitions by securing a plot of land in The Sandbox, a  community-driven platform where creators can monetize digital assets and gaming experiences.

This plot of digital land is right next to a mansion owned by the legendary hip-hop artist  and one of the world’s most iconic cannabis influencers Snoop Dogg, in response to his recent tweet: “won’t u be my neighbor”.

Initially, the company will use the digital land to replicate its 2220 sqm Mernova medical cannabis cultivation facility, which will be called the Cresoverse, and use it to showcase its products and build a social space for customers and stakeholders. Over time, it is expected that ‘the Cresoverse’ will evolve to offer different unique experiences for users aimed at differentiating the Creso brand, while building stronger engagement with its target audience.

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