PepsiCo’s latest drink from Rockstar Energy wants to help consumers chill out.
Infused with hemp seed oil, spearmint, lemon balm and only about 80 milligrams of caffeine, Pepsi is hoping to attract younger, female consumers with the drink. Men between the ages of 18 and 34 years consume the most energy drinks, according to the National Center for Complementary and Integrative Health.
“It’s a combination of herbals that can help us to relax, but not to sleep,” said Fabiola Torres, PepsiCo general manager and chief marketing officer of its energy business.
Other iterations of Rockstar drinks contain anywhere from 160 milligrams to 300 milligrams of caffeine.
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