Cannabis cultivators begin planting seeds as New York's industry starts rolling

New York state has approved 52 licenses to cultivate cannabis for adult use. For those in that group, the license presents a big opportunity.

In a Newark warehouse, they are literally planting the seeds for a new frontier. “We gear everything toward the cannabis industry,” said Jeremy Jimenez, who co-founded Honest Pharm Co. three years ago. The hydroponics store is geared toward the hemp and cannabis industry.

This month, the business began planting cannabis seeds. Honest Pharm Co. is one of the 52 businesses approved to grow and cultivate cannabis in New York. They are pioneers of this new frontier. “It's getting more publicly accepted,” said Jimenez of the use of cannabis. “And as we educate people, it's not just about getting high. There are medical benefits.”

Over the past few years, Honest Pharm Co. grew hemp in the warehouse. The product was used to develop a line of CBD products. The machine which can plant 9,000 seeds an hour is the same one they used for hemp. “It does give us a leg up a little bit,” he said. “Because we have done it on a mass scale.”

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