US (MD): Cannabis company receives awards for digital branding and creative assets

CULTA, a cannabis company in Maryland, received multiple awards for its digital branding and creative assets. These awards were distributed by the AVA Digital Awards and Hermes Creative Awards, two of the largest creative competitions in the world.

CULTA took home one platinum and two gold AVA Digital Awards for its brand guidelines and stop motion videos, respectively. The AVA Digital Awards is an annual competition that honors excellence in digital creativity, branding, and strategy and recognizes the creative professionals responsible for all aspects of digital communication. Since its inception, over 300,000 entries have been judged, with an AVA statuette being given to the top contenders. This year, there were over 2,000 entries for various categories, and other winners include AT&T, DELL, Harvard University, Microsoft, and Uber.

"At CULTA, we've invested in our branding, so winning a coveted statuette from the AVA Digital Awards is a validation of that hard work," said Renier Fee, senior director of marketing at CULTA. "We're honored to receive such a prestigious award and look forward to entering the competition again next year."

CULTA was also the winner of two gold awards at the annual Hermes Awards. The Hermes Awards is one of the oldest and largest creative competitions in the world and highlights the creative industry's best publications, branding collateral, websites, videos, and marketing programs. This is the first year CULTA has entered the competition, and CULTA took home the awards for its 7/10 and Bones designs. Other Hermes Awards winners include ASICS, David's Bridal, Duke University, Paramount Pictures, PepsiCo, and SEGA.

"Considering this is the first year we entered the Hermes Awards, it's incredible that we walked away with two awards," said Chris 'Cheeto' Batten, creative director at CULTA. "We love bringing our patients fashion-forward designs and will continue to push creative boundaries."

In 2021, CULTA was also the recipient of platinum, gold, and honorable mention awards at the MarCom Awards for its t-shirt designs and the "Best Clothing Product" award at the Explore Maryland Cannabis 2021 awards. 

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