"Our business model is non-traditional, as we grow almost exclusively outdoors and in greenhouses. Moreover, we focus more on growing cannabinoids rather than growing for flower," says Blair Fish, Chief Operating Officer at Nova Farms. The vertically integrated cannabis operator has facilities and/or licenses in Massachusetts, Maine, Rhode Island, Connecticut, and New Jersey. "We are very committed to sustainable agricultural techniques and producing unique cannabinoid and terpene profiles."
"Quality starts with farm selection"
Nova Farms operates two outdoor farms, one in The Berkshires in Massachusetts and another in central Maine. "Quality starts with farm selection in that we painstakingly seek out the most fertile soils on the East Coast to build our farms," explains Blair. "Once selected, our Chief Cultivation Officer takes over with proprietary outdoor growing techniques that Nova Farms has mastered over the past three seasons. Then, we simply let Mother Nature do her trick as she'll create the most unique cannabinoid and terpene profiles known."
According to Blair, Nova Farms is very committed to sustainable agricultural techniques. "Of course, outdoor growing is the most sustainable manner in which to grow cannabis, as we are not expending tons of electricity with lighting and AC units. For an indoor grower, an eighth of cannabis sold equals 41 pounds of carbon emissions produced. Nova Farms harnesses the power of the sun and natural rain to ensure that our carbon footprint is minuscule in comparison to indoor growers. Moreover, everything on the plant that doesn't get processed for sale is composted and put back into the earth as a true regenerator of life."
When growing outdoors in the Northeast, the right genetics are absolutely critical, says Blair. From hot and sometimes muggy summers to cool autumn nights, Nova Farms' genetics are chosen to specifically withstand its diverse and unpredictable climate. "We also look for strains to produce very unique terpene profiles because, after all, THC is THC. It's the terpenes and other minor cannabinoids that create the effects that consumers are looking for."
A competitive market
Blair mentions that the Massachusetts market has become much more competitive since Nova Farms opened in March 2020. "However, our vertically integrated outdoor growing strategy, coupled with our scalable manufacturing capability, is a game changer. We are able to produce the highest quality vapes, edibles, and concentrates at the most affordable prices in Massachusetts. It's this combination that produces the largest demand both at retail and wholesale," he adds.
But it's not just the Massachusetts market that Nova Farms is focusing on. "We are building out our newest dispensary right outside of Philadelphia in New Jersey. We are hoping to be open at the end of the fourth quarter of this year. This New Jersey dispensary will really plant Nova Farms' flag into the heart of the Eastern Seaboard and help connect the dots from Maine to Massachusetts, Connecticut to New Jersey. We have always had a hub and spoke model starting from our home in Massachusetts. We believe that our brands will win the hearts, minds, and souls of Eastern Seaboard customers."
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