“The fractured nature of selling cannabis in Canada lends itself to these types of partnerships"

HYTN Innovations has entered into a manufacturing agreement with Tricanna Industries. The agreement leverages HYTN’s sales license, industry-leading operational and quality management systems, and extensive vendor relationships, opening new sales channels for Tricanna’s premium cannabis pre-rolls to provincial and territorial distributors and creating incremental revenue for the company.

Elliot McKerr, HYTN Chief Executive Officer, states, “Along with producing consistent, natural, and delicious cannabis products for the Canadian market, the automated quality and operating systems in our facility provide opportunities to capture significant business-to-business revenue by simply leveraging the efficiencies they bring. This agreement aligns us with a great pre-roll partner, and we are excited to work with Tricanna to deliver pre-rolls to the Canadian market.”

The company notes that it has achieved vendor qualification in all major Canadian markets for Tricanna’s products. Jason Broome, HYTN Chief Operating Officer, commented, “The fractured nature of selling cannabis in Canada lends itself to these types of partnerships, as it is challenging, costly, and extremely time intensive to obtain pan-Canadian vendor qualification status. We are excited to facilitate and enhance market access for local cultivators and processors such as Tricanna.”

Dayna Lange, Tricanna’s Chief Financial Officer, noted that “Tricanna is a profitable privately held company with a focus on processing pre-rolls for our white label brand partners. Market access has been challenging on several fronts, and a partnership to bridge licensing and vendor qualification gaps has been a priority for our company. We are excited to work with the HYTN team to grow our already successful position within the large and growing pre-roll market segment.”

Pursuant to the agreement, all revenue from orders of pre-rolled cannabis products will flow through HYTN, with the company retaining a percentage of the net sales price. The company notes that it has also received its first order for an infused cannabis extract pre-roll from the Ontario Cannabis Store, which it anticipates filling in October of this year.

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