US (NY): Craft cannabis cultivation startup has ambitious plans

From Meta Platforms to Airbnb, the Ivy League has a reputation for producing startups that change the ways the world functions. The founders of 8th Wonder Cannabis Co., two of whom are Cornell University graduates, want their company to join those ranks.

Jeremiah Swain and Cameron Scott met as students at Cornell Nolan School's Master of Management in Hospitality (MMH) program. By the time Swain, who is originally from Georgia, matriculated in 2020 and Scott, who is from Kansas City, followed in 2021, the seeds of their friendship had already taken root and sprouted because of mutual love and appreciation for cannabis.

Then Swain met Ryan Goble, a Buffalo native and long-term Ithaca resident, and immediately hit it off. The duo quickly became a trio, and in 2020, an early form of 8th Wonder Cannabis Co., a "research-based, craft-cannabis cultivation operation," was born. The men, all of whom were interested in cultivating and selling cannabis, decided to consolidate their efforts and prepare for impending legalization in New York.

But the trio's work goes beyond tapping into a lucrative business: Swain and Scott, who are Black, say they hope to help the cannabis industry become more diverse.

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