Fourtwenty Collections announced the expansion of their brand portfolio to the fast-emerging New Mexico market. The company recently secured a manufacturing, cultivation, and retail license in the state and will operate as a vertically integrated provider in Las Cruces, New Mexico. The Fourtwenty Collections Dispensary grand opening in Las Cruces will take place Saturday, December 17, located at 2215 S. Main St. in Suite A.
Marvina Thomas, founder, and CEO at Fourtwenty Collections
According to a recent report, less than 20 percent of all cannabis businesses are owned by women, and Black entrepreneurs account for less than 2 percent of the nation’s cannabis businesses. To change this narrative, Fourtwenty Collections is a 100 percent Black, female-owned business that focuses on hiring BIPOC women. Their new location will be the first dispensary owned and managed by a team of BIPOC women in Las Cruces.
Thomas is a community-forward entrepreneur who also operates and self-funds the nonprofit Start Living Inc. With multiple recovery home facilities in Arizona, the addiction recovery organization will now have locations in New Mexico, helping people in both states impacted from alcohol and substance use successfully reenter society.
“We are thrilled to expand our cannabis and nonprofit operations to New Mexico and continue to help change more lives for the better,” said Thomas. “Fourtwenty Collections prides itself in giving back to its local communities while delivering original and trusted products to consumers.”
Alongside Thomas, Fourtwenty Collections is also led by company president Parisa Rad, who was named one of the most influential women in the industry by Women & Weed Magazine. Rad is a New Mexico native and New Mexico State University (NMSU) graduate. Rad and Thomas lead a team of 15 employees, where 100% of them are minorities and/or women.
“Our goal is to provide opportunities to people in underrepresented communities,” Rad said. “Whether that is employing them at Fourtwenty Collections or providing a safe haven for them at Start Living, our purpose and mission is much larger than just producing cannabis.”
The new Fourtwenty Collections boutique is in a 6,000-square-foot multi-use facility by NMSU off the I-20 and I-5 highways. The company plans to offer in-house job opportunities to Start Living Inc. program graduates after successful course completion and additional women and minorities.
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